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With Viarae, the bottle design takes a different approach to the typical pink and blue Prosecco labels adorned with over-embellished calligraphy, opting for bright green text and a vintage 1970s.
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HEALDSBURG, Calif., (October 16, 2023) - Viarae Prosecco introduces an exciting new voice in wine, celebrating good times and great friends no matter the occasion.A partnership between Emmy- and Golden Globe-nominated actress, producer, entrepreneur, and writer Issa Rae and E. & J. Gallo Winery, Viarae Prosecco is a bright, crisp, lively, and refreshingly refined take on the classic Italian.
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Vintage-dated Viarae Prosecco D.O.C. is crafted from 100% Glera — the traditional grape of Prosecco — grown and made by the prestigious La Marca cooperative in Treviso in Northern Italy.
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By Christen A. Johnson Published: Nov 07, 2023 2:49 PM EST. Save Article. Margie Rischiotto/Viarae. By now, you've seen Issa Rae 's brand new Prosecco, Viarae, nearly everywhere—except, probably.
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"Introducing Viarae Prosecco, a sparkling wine for good times. Get your bottle @viaraewines today! Extra love to my friends @jai_lorenzo, @mlawson314 @justaba, @devindanielle12 for always being.
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Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level ups, or. just because. It's an any-occasion kind of vibe. More than just a fresh take on Italian wine, this bright, crisp, and lively blend represents the freedom to let loose and be authentic. Cheers to good friends.
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On Oct. 16, Rae announced the launch of her new wine, Viarae Prosecco, a partnership with global wine and spirits leader E. & J. Gallo Winery. Through a press release, the writer and producer.
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Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level-ups, or just because. It's an any-occasion kind of vibe. Header. Let's Get Acquainted.
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Prosecco, for her, is not just a drink but a lifestyle, and she embraces this opportunity to tell stories that revolve around that lifestyle. With Viarae, Issa Rae brings her creativity, authenticity, and influence to the world of Prosecco, creating a brand that reflects her own experiences and celebrates the freedom to be unapologetically oneself.
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Viarae. Viarae is crisp and refreshing enough to drink on its own, but also carries its weight as a cocktail mixer. So we presented Issa with a prosecco-themed round of F*ck, Marry, Kill: Mimosa.
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Viarae Prosecco from Veneto, Italy - Viarae Prosecco is an expressive, aromatic and refreshingly crisp take on Prosecco. Grown in scenic vineyards under the glowing sun of the Northern Italian sky,.
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In October, Rae launched Viarae, a versatile prosecco inspired by her own journey. In a moody underground bar in the Lower East Side of New York City, she explained to a group of journalists and wine enthusiasts that the crisp bubbly "represents some of my best memories.". "It was first introduced to me in a moment when I didn't know.
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October 17, 2023 1:29pm. Issa Rae, creator and founder, Viarae Prosecco Viarae Prosecco. Issa Rae is expanding her empire into the spirits industry. The Insecure creator has revealed her latest.
Issa Rae Launches Viarae Prosecco
Vintage-dated Viarae Prosecco D.O.C. is crafted from 100% glera — the traditional grape of prosecco — grown and made by the prestigious La Marca cooperative in Treviso in Northern Italy. It's an any-occasion kind of vibe. More than just a fresh take on Italian wine, Viarae represents the freedom to let loose and be authentic.
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Image Courtesy of Viarae Prosecco. Rae has high hopes that Viarae will attract a broad audience of consumers, namely younger drinkers and people of color. In pursuit of those demographics, the bottle boasts luxe, 70s-influenced branding in shades of brown and gold—which Rae had a heavy hand in developing—and a suggested retail price of $19.
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Photo credit: @runholrun/Instagram. Viarae is a Prosecco brand started by actress, producer, and writer Issa Rae and E. & J. Gallo Winery. The pair partnered up to create a brand of sparkling wine designed to celebrate good moments with great friends. Featuring notes of ripe peach and green apple, Viarae Prosecco is light and crisp with a hint.
